Hoff Flagship store in Madrid by Ciszak Dalmas Ferrari

Ciszak Dalmas Ferrari, Hoff Flagship Madrid Shop Interior, Photo Asier Rua | Yellowtrace

Ciszak Dalmas Ferrari have created an earthy, raw scheme for sneaker brand Hoff’s flagship store in Madrid. The designers approached the design with a brief which was “to conceptualise a space beyond a traditional sneakers retail environment, and to highlight Hoff’s commitment to purity, clean lines, and simple geometries in the products.”

The resulting interior embodies the aesthetic and ethos of the shoe brand, manifesting as a soft, delicate backdrop to the main star – the shoes.

“Hoff products are colourful and unisex and these characteristics have been taken into consideration for the final design of the space,” explain the designers. “Sneakers are the protagonists of the store, and the finishes of the interiors orbit around these focal points.”

A subtle material and colour palette has been chosen including soft pink, purple, grey, and pale green, delivering an understated interior. A layering of textures, lacquered metal, ‘unfinished’ walls and rough stone add to the restrained but handsome result.

Walls softly curve around one another, mirroring the crescent-shaped shelves that showcase the sneakers. The walls have been treated with a layer of pink-purple pigment called “Mountbatten Pink” and are layered with large mirrors that visually enlarge the space.

A soft shade of purple colours the couch that perfectly moulds its textured form around the curved wall – a simple yet highly refined moment. The store is entirely furnished with bespoke pieces, including the sofa, tables, props and various accessories. The central presence in the interior are the two Sepulveda Stone Tables – a traditional local material that brings a raw edge and a sense of earthiness to the scheme.

“On the main wall, the display solutions elevate the sneakers to a higher formal status, presenting the products as unique pieces, put on special platforms that change in colour and materiality,” explain Ciszak Dalmas Ferrari. “The perception is very intimate and relaxed, in contrast with the urban and colourful image of the products.”