. Campus, with creative direction from Nineties, have interpreted ancient architectural forms in their design for Chimi’s Stockholm store. Spaces unfold with the mediative atmosphere of a temple – soft arches and reimagined columns bring an ancient architectural language firmly into the present. Different textures, shapes, and materials have been layered for a highly tactile user experience in eyewear brand’s bricks-and-mortar manifestation, creating a calming space that responds to our collective pandemic-induced anxiety.“As the mere existence of retail is being questioned, we wanted to create just as strong an offline experience as Chimi has online,” explains the team at Nineties. In response, Campus’s interior scheme is defined by contrasts in textures and materials, creating a subtle tension that encourages customers to truly engage with the present silvmoment. Chimi Stockholm Flagship Campus Nineties Photo Erik Undehn Fashion Retail Yellowtrace 03 Chimi Stockholm Flagship Campus Nineties Photo Erik Undehn Fashion Retail Yellowtrace 01 Chimi Stockholm Flagship Campus Nineties Photo Erik Undehn Fashion Retail Yellowtrace 05 Chimi Stockholm Flagship Campus Nineties Photo Erik Undehn Fashion Retail Yellowtrace 02 Chimi Stockholm Flagship Campus Nineties Photo Erik Undehn Fashion Retail Yellowtrace 04 Chimi Stockholm Flagship Campus Nineties Photo Erik Undehn Fashion Retail Yellowtrace 06 Chimi Stockholm Flagship Campus Nineties Photo Erik Undehn Fashion Retail Yellowtrace 07 Inside, a muted, restrained colour palette of grey and reflective metal surfaces generates a calm environment that feels far removed from the stressful, overwhelming shopping experience we’ve all engaged with in the past.A series of suspended lights and metal shelving bring a contemporary tone to the very cool interior that has an industrial edge. The shiny, smooth surfaces provided a welcome tension to the homogenous, organic forms that fill the space. Walls shift from a coarse-grained plaster to off-white ribbed panels. These subtle shifts in texture add yet another layer to what is ultimately an irresistibly appealing retail environment. Related: Acne Studios’ Monumental HQ in Stockholm. [Photography by Erik Undéhn.] Share the love:FacebookTwitterLinkedInEmailPinterest Leave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Δ