BrandBase Develops New Office as a Hotel // Amsterdam, The Netherlands.

Research shows that people find trains and hotel lobbies ideal to dig into their work. These results inspired leading Amsterdam-based brand activation agency BrandBase to completely change their approach for the design of their new office. The outcome – a hotel that closely fits the BrandBase philosophy of ‘we make people smile’.

Besides their regular workplace, BrandBase employees get work done in the lobby, a large open kitchen or the bar. Changing concepts, such as the Lunch & Learn educational get together, or the Brand & Breakfast concept reviews with clients, keep the “hotel” lively. With architecture by Dedato and interiors courtesy of James van der Velden and Bricks Amsterdam, the space strikes a perfect balance between the understated and sharp, layered with salvaged materials and vintage finds. Creative office space at it’s best!

“We wanted a unique idea for our new headquarters at the Danzigerbocht. We believe we achieved just that, with this wonderful open workspace. Everybody has his own spot and can use any other place to get things done. In the kitchen, the bar, the lobby and soon also our on roof terrace – with a breathtaking view,” explains company director, Marvin Pupping.

[Images courtesy of Brandbase. Photography by Between-Walls.]