Armadillo Launches a Collection of Future Classics

Cable in colour Calico from Armadillo’s New Icons collection.

Cable in colour Bisque.

Cable in colour Jade.

Cable is a mainstay for interiors designed as a form of self-expression. A soumak weave gives the rug its chevron pattern, with soothing shifts in tone and texture.

Cable in colour Chambray.

Crafted from a luxurious mix of Italian and Argentinian wools for effortless ease of care, Cable is the perfect platform for high-traffic areas. Each of the five nature-inspired colours—Bisque, Jade, Chambray, Seed and Calico—is offset by a fine cotton fringe.

Australian-born global rug brand Armadillo continues growing its thoughtful collection with perfectly pitched designs that feel special but not too precious, elevated but not out of reach—it’s just about how most of us want our lives to feel. Aptly named New Icons, the latest release draws inspiration from design icons that have stood the test of time. This collection is a celebration of longevity, rejecting fleeting trends in favour of enduring design.

Each rug in the six-piece collection is meticulously crafted by skilled artisans, ensuring exceptional detail and uncompromising quality—a testament to Armadillo’s commitment to producing rugs that are not only beautiful but also built to last.

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Pebble in colour Gravel.

Pebble in colour Tofu.

Pebble is a unique incarnation of a boucle for the floor. New Zealand wool is hand-spun into a discreetly tactile weave, lending the rug an organic allure and exceptional comfort underfoot. Available in three hues that epitomise understated opulence— Tofu, Whippet and Gravel—this is a confident piece that feels right in the home.

Faroe in colour Muscovado.

A work of unparalleled attention to detail, Faroe has an artfully chunky weave evocative of cosy knitwear. Each colourway, Foal and Muscovado, features a combination of two types of European wool that are left undyed. The yarns are hand-knotted using an Indo Nepali technique into a plush, textural pile that makes Faroe ideal for living rooms and bedrooms.

New Icons also speaks to Armadillo’s ongoing commitment to blending form and function and the brand’s global perspective. Drawing inspiration from design exemplars worldwide, from the minimalist elegance of Japan to the vibrant textures of Morocco and Italy’s design heroes, these rugs are a fusion of the finest international influences, developed to seamlessly integrate into any space.

Luxurious natural materials, meticulous hand weaves and sophisticated textures are designed to let life unfold in all areas of the home. Utterly versatile, these enduring designs—Cable, Trellis, Pebble, Faroe, Sequoia and Reed—lay the foundation for thoughtfully considered spaces for generations to come.

Trellis in colour Natural & Bison.

Unbending to trends, Trellis reimagines the historic Moroccan Tuareg rug with a contemporary air. Handwoven from wool and jute, its uniform stripes come in three timeless colour combinations. The low profile is designed to withstand modern exertions, making it a staple for all spaces, including unfurled in hallways and in proximity to doorways.

With its chevron pattern Cable is a mainstay for interiors designed as a form of self-expression. Unbending to trends, the wool and jute Trellis reimagines the historic Moroccan Tuareg rug with a contemporary air. Hand-spun from New Zealand wool, Pebble is a unique incarnation of boucle for the floor. A work of unparalleled attention to detail, Faroe has an artfully chunky weave evocative of cosy knitwear. Reminiscent of the beloved seagrass mats of the 1970s, Sequoia is a relaxed take on refinement. Reed’s tight, flat weave recalls the purity of Japanese tatami mats.

The new collection has been brought to life with Armadillo’s long-term collaborators at the top of their field, including Sydney-based photographer Anson Smart, stylist Joseph Gardner, and videographer Jack Birtles.

Armadillo has curated a playlist to accompany this launch, which you can listen to here. Also, watch their beautiful campaign video here. For more information on the New Icons collection, click here.