Arctic Paper’s Design Collection of Natural Paper.

Arctic Paper is Europe’s biggest natural paper manufacturer, with strong product brands like Munken and Arctic Volume. The Swedish company’s paper has won many fans among discerning designers in agencies and publishing houses, who use it to create high-quality reports, books and catalogues. But how do you go about maintaining a leading position with analogue products in an increasingly digital world?

Hamburg-based agency JUNO have been providing Arctic Paper for some years now with strategic and creative support in answering this question through a series of projects. Their latest work is a sublime video produced together with Zeitguised studios which explores the interface of tactile and virtual worlds for Arctic Paper as part of the communication for two new design paper collections.

The video ultimately showcases a visions of a transforming world inspired by nature. Sublime.

See more Paper Art on Yellowtrace.

[Images courtesy of Arctic Paper. Video filmed and produced by Zeitguised.]