Off-White Flagship Store in Paris by AMO.

Two blocks away from Place Vendôme, Off-White Paris occupies a 19th-century corner building at the intersection of Rue de Castiglione and Rue du Mont Thabor. Designed by AMO, The space combines Parisian elegance with industrial rawness, rethinking the concept of high-end retail. A courtyard, a gallery and a market extend over three floors, gradually revealing Off-White’s diverse identity to the visitor.

Under the arches of Rue de Castiglione is the store’s main entrance – a semi-circular vestibule of corrugated glass – which leads to the ground floor’s centrepiece: a reinterpretation of the typical Parisian courtyard, containing the women’s collection. Framed by arches inspired by the street’s portico, the courtyard’s walls and floors are clad in white travertine. Sober and refined, the courtyard induces a calm and slow shopping experience that can change in a flash to accommodate dynamic events such as fashion shows.

The entrance on Rue du Mont Thabor leads to what feels like a completely different store. Light blue walls and a black terrazzo floor, filled with AMO-designed freestanding furniture, showcase Off-White’s collabs and extended collections.

The store’s multifaceted identity is further reinforced by the design of the upper floors. In the intimate atmosphere of the mezzanine, with its low ceiling and small windows – inspired by the aesthetics of a gift shop, sits the kids’ and homeware collections, as well as an exhibition wall.

On the second floor, for the men’s collection, the high ceiling and large windows facing the city create a luminous, clear space, which can be easily reconfigured for concerts, art shows and parties. A foldable box finished with Sottsass-red veneer conceals the bar and the back of house. The floor accommodates freestanding display elements designed in house by AMO – metallic clothing racks, wooden tables and white travertine shelving systems – echoing the Parisian flea market. Contrasting combinations of textures and colours emphasize the store’s repertoire of ambiences, creating an abstract reinterpretation of Paris.

The store continues the collaboration between AMO and Virgil Abloh, which started in 2018 with the realisation of the fashion designer’s first solo exhibition, Figures of Speech. Off-White Paris is the second store designed for the brand after the Miami flagship.

Related: Virgil Abloh’s Miami Off-White™ Flexible Flagship Store Designed with AMO.

[Photography by Benoit Florençon, Courtesy OMA. Drawings & sketches, Copyright OMA.]