Alice McCall Melbourne Store by Wonder | Yellowtrace

Alice McCall Melbourne Store by Wonder | Yellowtrace

Alice McCall Melbourne Store by Wonder | Yellowtrace

 

Project Name: Alice McCall Store.
Location: South Yarra, Melbourne.
Architects: Wonder.

Located on a prominent corner of Melbourne’s Chapel St, Wonder’s design for the flagship store of Sydney fashion label Alice McCall saw a bright palette of crisp white tiles, balanced with the intricate gold detailing of custom designed light fixtures, hanging racks and luxurious fitting rooms. The aim was to provide an ordered fresh space which became the backdrop to Alice’s highly detailed, colourful and feminine collections.

Related Post: So Hot Right Now // White Tiles Black Grout Interiors.

 


[Photography by Ella Thomas.]

 

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