Alias Celebrates its 45th Anniversary with a New Collections Unveiled at Salone del Mobile.

Designed by David Lopez Quincoces and Francesco Meda Alias’ stand at Salone del Mobile, showcased the brand’s unconventional and dynamic approach. Photos: Francesco Caredda.

To mark its 45th anniversary, Italian company Alias continues exploring its founding philosophy of ‘Something Else’, which defines its dual nature. Combining functionality and creative experimentation results in the brand’s multifaceted DNA. For Salone del Mobile 2024, Alias presented new collections by contemporary talents invited to contribute their own contributions to the brand’s values.

Since its establishment in 1979, Alias has been a platform for profound and ironic cultural reflections. Its collaborations with esteemed masters of Italian and international design, including Jasper Morrison, Michele de Lucchi, Alberto Meda, James Irvine, Nendo, Philippe Starck, Eugeni Quitllet, PearsonLloyd, Alfredo Häberli, and Sou Fujimoto, have been instrumental in shaping the brand’s unique and critical contributions to the cultural debate in living spaces, across residential, contract, and outdoor applications.

Alias embarked on a rebranding journey last year to continue to position itself as one of the most avant-garde brands on the design scene. This process, marked by unveiling a new visual identity, is a testament to Alias’s commitment to its pioneering ideals and multifaceted identity. The journey continued with the launch of the website at the 2024 edition of Salone del Mobile, where the brand’s new look underscored its underlying experimental approach.

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Mattiazzi’s Milan Showcase is a Masterclass in Reuse & Recycling.

With Konstantin Grcic as creative director at its helm, Mattiazzi highlight an ongoing dedication to sustainability through a restrained showcase with major impact.

On the stand at Salone del Mobile, designed by David Lopez Quincoces and Francesco Meda, Alias showcased the brand’s unconventional and dynamic approach, focusing on the technical value of the project, the object, and its creator’s vision.

Among the four new releases, the Nastro collection of lift-up tables and the Lira chair mark the latest collaboration between Alias and the Norwegian designer Daniel Rybakken; the Swiss designer Alfredo Häberli signs the Time seating collection, and the French designer Patrick Norguet the Savoy coffee tables.

In addition to new products, Alias introduced new colours and finishes on pieces from Riccardo Blumer’s Laleggera collection and Alfredo Häberli’s Taormina collection.

Alias is available in Australia exclusively via District. For more information, head to district.com.au/alias.

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The Midas Touch: La Manufacture Lights up Milan’s Arco della Pace.

La Manufacture took over Arco della Pace in Piazza Sempione for a immersive experience, while introducing the Noué Sofa by Federica Biasi alongside mainstays...

Designed by Alfredo Häberli, the principle of the Time collection is based on the transformation of a simple two-dimensional sheet into an original three-dimensional seat. Time is the result of a gesture by Alfredo Häberli, who shaped a shell with great stylistic balance and obvious ergonomic features. The die-cutting of the sheet allows the parts to perfectly join together and results in an enveloping and ergonomic design, which is translated into a coherent collection of chairs with a modern and contemporary design.

“From the thinnest and flattest material possible, folding from the surface medium to the third dimension. Like a sheet of paper, cardboard or plywood. It is the soft folding and organic contours that determine the shape of Time.” – Alfredo Häberli

Patrick Norguet designed Savoy for Alias, a collection of small tables with a distinctive sculptural character, designed to furnish the most diverse lounge contexts. The strong contrast between the leg’s linear architecture and the tabletop’s softness is the highlight of this project, in which the fusion of the robust metal and the warm, natural wood gives the elements of the collection a unique personality.

With the Nastro table collection, Daniel Rybakken reconsiders the concept of a height-adjustable table, defining a unique product ideal for both work and home environments. The exclusive design clearly departs from the usual rigid and mechanical lines, giving Nastro unprecedented versatility and elegance.

Taormina chair by Alfredo Haberli.

Lira is Daniel Rybakken’s first chair designed for Alias. Formally, it reflects its name: two solid ash wood slats are attached to two long lacquered steel feet; a cantilevered seat and a curved wooden backrest are connected between the slats. It is a chair with graphic contours and a unique, recognisable design.

[Images courtesy of District. Photography by Francesco Caredda.]