Flute Collection by Adam Goodrum for United Products.

United Products has unveiled a new collection of pedestal and countertop basins, dubbed Flute, designed by renowned Australian industrial designer Adam Goodrum.

Shot by Haydn Cattach with styling by Nat Turnbull, a dreamy, surreal series of campaign imagery accompanies the collection.

“We chose to reference the current trend of CGI images but create them in the old-school manner of real products and cameras,” says the UP team.

Goodrum designed the new basin collection as an aesthetic tribute to architectural columns. Fluted grooves smoothly run up the silhouette, creating a distinctive form and effect.

The collection is made from the finest solid surface, a repairable recycled acrylic and mineral composite, ideal for wet areas.

Melbourne-based United Products offers wet area artefacts for contemporary and classic spaces. Read the company’s sustainability statement and find out more about Flute on their website.

Related: Exclusive First Look at New Australian Bathroom Brand United Products.

[Images courtesy of United Products. Styling by Nat Turnbull. Photography by Haydn Cattach.]