Acne Studio in Paris by Bozarth Fornell Architects.

As though Swedish fashion house Acne wasn’t already so-hip-that-it-friggin-hurts, they had to go and commission this amazetown studio in the old Marais area of Paris. That would be right, wouldn’t it? Designed by a Swedish architect Andreas Bozarth Fornell from BOZARTHFORNELL, Acne’s second Parisian store is housed in a former metal shop and combines the robust industrial feel of the old garage with clean, sharp and contemporary finishes.

I am impressed with the way soft and saturated colours are harmonised so beautifully together (hello gold glass sheets, blood red ceiling and soft pink concrete tint – I think I love you). Also, I am love, love, LOVING the way that hand-tufted wool carpet creates a sense of opulent luxury, gives the entire space a certain softness and elegantly balances slick aluminium partitions. Seriously, who would have thought that beige carpet could look, you know… not “beige”!

10 points to BOZARTHFORNELL.

[via David Report.]