3.1 Phillip Lim New York Flagship Store by Campaign.

Campaign has completed 3.1 Phillip Lim’s flagship New York boutique, on Great Jones Street in Manhattan’s NoHo district. The design of the 325 sqm store has been developed in close collaboration with Creative Director Phillip Lim, to craft a space reflecting the brand’s modern luxury philosophy and create a canvas to showcase the 3.1 Phillip Lim collections of Womenswear, Menswear and accessories.

Taking inspiration from the concept of studio luxury and a play between two seemingly opposing ideas, the design of the flagship boutique brings together contradictory materials, mixing the luxurious with the humble in unexpected ways. Luxury materials such as marble, onyx, Corian, champagne gold finished metal, and green mink have been elegantly curated in the new store alongside MDF, ply and plasterboard – everyday materials more commonly used in construction.

Key architectural features include a curving, white washed plywood wall and oversized stone steps along the back of the store. Groups of large studio canvases which line the boutique walls are inspired by the work of renowned photographer Bill Jacobson and his recent series of minimal still-life images placing rectangles of various sizes in different settings. Collections are displayed on bespoke designed fittings echoing the casual elegance of the brand. Minimalist metal rails in champagne gold finish, and white Corian and mint-hued marble tables compliment the 3.1 Phillip Lim range.

The unconventional and unexpected use of mixed materials is also evident in the flooring, which utilises grey limestone and exquisite blue Bahia marble tiles at the entrance for maximum drama. The tiles are arranged in a classic chequered pattern, the layout subverted by their juxtaposition to the poured concrete floor featured in the space beyond the entrance. Inlaid brass strips mark out the pattern and add a note of classical refinement.

Following on from the launch of a London store in November 2013, The Great Jones Street boutique is the latest to open in the global roll out of 3.1 Phillip Lim stores and concessions that Campaign has designed with Phillip Lim over the last two years. The studio luxury retail concept will continue to evolve, with further openings planned over the coming year to include new stores in Macau, Bangkok and Jakarta.

[Images courtesy of Campaign. Photography © Scottie Cameron.]