Danish Chromatism by Signe Byrdal Terenziani and GamFratesi at Triennale di Milano // Milan 2013.

During the recent Milan Design Week, Danish Chromatism presented a selection of traditional and contemporary designs from 30 Danish companies in a playful and unusual chromatic interpretation.

The exhibition was curated by Signe Byrdal Terenziani, designed by GamFratesi, and presented at the Triennale di Milano design museum, allowing visitors to experience a different relationship between classic and modern Danish products.

“Traditionally Danish design is associated with wooden furniture and natural colour. In this exhibition, we wanted to reinterpret the traditional aesthetics through the use of colour – to create a new experience of the relationship between the classic and the modern products.” – GamFratesi.

The work of influential artist Josef Albers inspired the exhibition design. Abers’ paintings explored coloured boxes within boxes – and how colours look when seen one at a time, and how they appear in different combinations.

Danish Chromatism featured four spaces of different colour – black, grey, red and blue. While each space presented a distinct design universe of its own, they were all clearly related with each one placed like a box inside the next, giving visitors a unique sensory experience.

The designs on display ranged from speakers to cool bikes, floor tiles to lighting, songbirds to sofas. The exhibition featured brand new products from young designers side by side with designs going back to the late 19th century.

“The combination of old and new designs brings a new edge to the classic icons, while highlighting how contemporary design of Denmark draw on the masters’ strong tradition of craftsmanship.” – Signe Byrdal Terenziani.

Some of 30 participating companies included &tradition, Carl Hansen & Søn, Fredericia, Fritz Hansen, Gubi, Kvadrat, LEGO, Louis Poulsen, Rosendahl, Royal Copenhagen and Stelton amongst others.

Many more delicious images of Danish Chromatism by Filippo Bamberghi can be found in the gallery below.

[Photos by Filippo Bamberghi, courtesy of Danish Chromatism.]