Hanging Out in Alpha60 Autumn/Winter 2013 Collection.

I’d like to start this post by saying that I am 100% fully aware that Yellowtrace is not a fashion blog, however this ain’t exactly your typical fashion post, so please just bear with me. Many of you will no doubt be familiar with the cult Melbourne-based fashion label Alpha60. I have personally been a huge fan ever since I discovered how comfortable and wearable their clothing is – I’ve had an Alpha60 black skirt on high rotation for a few years (even while I was preggers – I kid you not).

Alpha60 is the brainchild of brother and sister duo Alex and Georgie Cleary, who launched their label in 2005. Since then, the Alpha60 collection has flourished into a unique label known for its fresh take on classic styles and cuts, while maintaining a ‘sophisticated quirk’ that’s unique to the brand.

Georgie and I have been chatting about working together for a little while, but once she sent me the images of their Autumn/ Winter 2013 collection I was instantly compelled to turn a few of my favourite looks into ‘reverse mood-boards’.

“Errr… What are reverse mood-boards, Dana?”

Well, I’m not exactly sure either, but – you know – I was thinking that mood boards are usually something designers put together before starting a project, however I was wanting to create them around something which had already been designed. I was essentially reversing the process in my head. Hence the name. You with me so far?

My eyes were instantly drawn to the colours of this beautiful collection – deep plums, royal blues, forest greens, pale creams and blacks. I was also really taken by the garments’ clean architectural shapes with a twist. So, I began my process of gathering the images and channelling the Alpha60 vibe.

The result is a series of mood boards that reinterpret Alpha60’s signature aesthetic, and extend it to a complete design lifestyle – from architecture, interiors, furniture, lighting, graphics, art and even cars. Just like the name suggests – this is what it looks like when Alpha60 hangs out with Yellowtrace. We look good together.

Alpha60 Autumn/ Winter 2013 collection is hitting stores right now. For more info visit Alpha60 website, or connect with them on Facebook and Instagram.

Yellowtrace Promotion brought to you by Alpha60.

Images of A/W 13 collection courtesy of Alpha60. All other images via Yellowtrace tumblr, pinterest & archival blog posts. Graphic layout by Yellowtrace.