Letman and Gijs Frieling for Dries van Noten | Menswear A/W 2012.

Images via The Sartorialist. 

Did you ever have a moment where you saw something so awesome that you immediately proceeded to hyperventilate and had to quickly look for a paper-bag to breathe into and calm yourself down? No…? Yeah, me neither. I’m waaaay too cool for that… *Fidgets nervously* Oh ok, except maybe when I saw this.

At the recent Dries van Noten menswear fashion show at the Grand Palais in Paris, five painters were busily working on a 30m long mural while a bunch of well-dressed models strutted their stuff on the catwalk. The painters ignored the models walking behind them and continued working on their canvas wall, carefully recreating the work of typographer Job Wouters (aka Letman) and Dutch artist Gijs Frieling.

Images via Fashionista.

Letman and Gijs Frieling collaborated on this project interpreting Van Noten’s “psychedelic elegance” collection concept with a mix of eye-catching typography, surreal illustrations and acid-bright colourful patterns. They also designed some of the textiles for the collection shown above.

Well, I don’t know about you but I am feeling an attack of extreme love here.

Check out the below video showing the live painting of the giant mural during the catwalk show. Super duper cool man…

Images via The Sartorialist and Fashionista as indicated.