A few of the readers have asked me about the significance of the name “Yellowtrace” and where it came from, so I thought it would be worthwhile writing a little post about it.

Yellowtrace is a soft tone transparent sketch paper ideal for overlaying, concept drawings and sketches, preliminary layouts and studies for final renderings. The paper responds beautifully to ink, charcoal, chalk or felt-tip pens and markers and it is commonly used by designers, architects, engineers, illustrators and the like. I go through kilometers of yellowtrace when starting any project – it is where most of my ideas and concepts are born before they are developed into final designs and built forms. So you see, Husband and I thought it was a very fitting name to choose for a design practice and a design blog.

Everything begins as an idea, and all ideas, irrespective of their size or complexity, are created and developed on Yellowtrace…

Apart from being an invaluable design tool, yellowtrace has many other unofficial uses. I quite like to use it as wrapping paper as per Exhibit A. It’s a perfect shade of yellow – just add fun stickers…

…and some ribbon…

… and voila!

x dana

[All images © yellowtrace.]

About The Author

Founder & Editor

With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

4 Responses

  3. James Bailey

    OMG, I love this. As I was reading I thought, “This could also be used as some sort of wrapping or flame for a gift bag”, and there it was – you had said it! The stickers just took the presentation to a whole-nother-level! = D

    Amazing! <3

    Reply

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