Aesop retail stores are so consistently and predictably AWESOME that it’s actually becoming a little bit boring. Except – WHAT am I taking about – awesome is totally never ever boring! Period. From the very beginning, Aesop have understood the value of design and have managed to build a covetable world-wide brand by exploring and utilising every aspect of design excellence to their advantage. Their stores are their ultimate brand extension and fine examples of interior branding at it’s best. So clever, so inspiring, so AWESOME and never boring.Back in September, Aesop opened their first standalone store in New York in the Nolita area (images above). Designed by New York architect Jeremy Barbour, who also created Aesop’s Grand Central Terminal kiosk, the interior “further explores construction possibilities of newspaper by using reclaimed copies of the New York Times as a building material”. Very clever and very beautiful.And in case you need further proof of Aesop’s unwavering commitment to design awesomeness (yeah right!), see below images of their most recent temporary installation in Hong Kong’s I.T HYSAN ONE flagship store. Designed by Cheungvogl architects, the installation was inspired by a black and white image of hundreds of floating lanterns.Beauty-full!! [Aesop New York images via superfuture. Aesop Hong Kong images via architizer + superfuture.]Share the love:FacebookTwitterLinkedInEmailPinterest 5 Responses Oliver @ Sabi Style December 6, 2011 I find their spaces so inspiring.I love that they can explore sustainability in design and using a very pared back colour scheme have such immediate impact and wow.Yet its not just a superficial design that you tire of easily it always has real depth and interest.Amazing! Reply Ella December 8, 2011 Their consistent awesomeness is making me jealous. I love that these spaces aren’t just about picking good finishes and expensive fittings. They are genuine examples of good, inventive design.As a side note, I think the first two images are of their second store in Noha area, NY. The Nolita store is awesome too. Of course it is!! Reply JP Kuehlwein December 1, 2012 ;-) Aesop’s predictable awesomeness is the manifestation of a fabulous (quite literally), holistic and consistently executed marketing strategy developed over the decades. You can read our attempt at analyzing their approach and why you respond the way you do at: http://masstoclass.wordpress.com/2012/12/01/aesop-fabled-brand-fabulous-marketing/ Reply Aesop Berlin Store by Weiss—heiten | Yellowtrace. November 15, 2013 […] More Awesome Aesop on Yellowtrace. […] Reply Tour of Aesop Stores Around The World | Yellowtrace. May 9, 2014 […] Awesomeness of Aesop will hardly be news for any of you guys. Since their humble beginnings in 1987 in Melbourne, the […] ReplyLeave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website Δ
Oliver @ Sabi Style December 6, 2011 I find their spaces so inspiring.I love that they can explore sustainability in design and using a very pared back colour scheme have such immediate impact and wow.Yet its not just a superficial design that you tire of easily it always has real depth and interest.Amazing! Reply
Ella December 8, 2011 Their consistent awesomeness is making me jealous. I love that these spaces aren’t just about picking good finishes and expensive fittings. They are genuine examples of good, inventive design.As a side note, I think the first two images are of their second store in Noha area, NY. The Nolita store is awesome too. Of course it is!! Reply
JP Kuehlwein December 1, 2012 ;-) Aesop’s predictable awesomeness is the manifestation of a fabulous (quite literally), holistic and consistently executed marketing strategy developed over the decades. You can read our attempt at analyzing their approach and why you respond the way you do at: http://masstoclass.wordpress.com/2012/12/01/aesop-fabled-brand-fabulous-marketing/ Reply
Aesop Berlin Store by Weiss—heiten | Yellowtrace. November 15, 2013 […] More Awesome Aesop on Yellowtrace. […] Reply
Tour of Aesop Stores Around The World | Yellowtrace. May 9, 2014 […] Awesomeness of Aesop will hardly be news for any of you guys. Since their humble beginnings in 1987 in Melbourne, the […] Reply