Design royalty alert! This house was designed by the prolific Spanish architect, Patricia Urquiola for Patrizia Moroso, creative director of the super fab Italian furniture company Moroso. Yep, that’s pretty major design royalty right there. Yet the outcome is surprisingly simple and modest. Incredibly stylish and beautiful, but quite modest and restrained.

Some of the furniture seen in this house is one of a kind, like the painted metal chairs by Ron Arad. There are a few Moroso prototypes as well, like the Rift sofa by Patricia Urquiola covered in African fabric. Some pieces are sample rejects, like the Ron Arad plastic Ripple chairs on the terrace. Their colors were muddled in the molding process which really appealed to Patrizia Moroso. She says that she is drawn to ‘strange’ versions of furniture and mistakes from factories that have resulted in unique pieces made by the industrial process. Her house is a kind of testing place for her, and an extension of what Moroso do.

Some of the art in the house includes a giant light box by Fathi Hassan and an oversize photograph by Boubacar Touré Mandémory. These  two contemporary artists who were featured in Moroso’s influential “M’Afrique” exhibition during the 2009 Milan Furniture Fair.


[via New York Times]



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With a disarming blend of authority and approachability, Dana is a former refugee-turned-global design visionary. Through her multi-faceted work as a creative director, keynote speaker, editor, curator, interior designer and digital publisher, Dana empowers others to appreciate and engage with design in transformative ways, making the sometimes intimidating world of design accessible to everyone, regardless of their familiarity with the subject. Dana's been catapulted to the status of a stalwart global influencer, with recognition from industry heavyweights such as AD Germany, Vogue Living, Elle Décor Italia and Danish RUM Interiør Design, who have named as one of the Top True Global Influencers of the Design World and counted her among the most visionary female creatives on the planet. Her TEDx talk—"Design Can Change the Way You See the World"— will challenge and transform your understanding of design's omnipresent and profound influence. Through her vast experience in interiors, architecture and design, Dana challenges the prevailing rapid image culture, highlighting the importance of originality, sustainability, connecting with your values and learning to "see" design beyond the aesthetic.

9 Responses

  1. Lauren

    I am in love with this woman. I think that ‘modest’ is the word that sums up this design, as you mentioned in your post. Beautiful and livable without novelties that will date. The furniture is allowed to be the feature.

    Reply
  2. Oliver @ Sabi Style

    Design royalty indeed! I think the design is just amazing. I love that it is so restrained.

    There is this fantastic video (http://youtu.be/UL7tQ_E8jwQ ) where the editor of Inside Out Magazine interviews them both about this project.

    How cool is it that the red was inspired by their trip to Australia!

    Reply
  3. rebecca tornaritis

    that’s the touch of a great designer, but for such an artistic interior you need the acceptance of someone who will understand and “feel” such an interior, and I reffer here to Patrizia Moroso.
    I can’t say this interior it is understated, it is the vision and it is for someone who knows a lot abut art, master pieces, someone that has taste, that it is knowledgeable of arhitecture and interior design.
    It is for someone who has a taste for contemporary interiors and for exclusive objects of interior decoration. For someone who likes to experiment…but when you have in your house display atemporal objects, it is no way to get wrong.
    I admire both, Patrizia Urquiola and the company Moroso, which throughout the years came up with beautiful furniture objects, with design and research that stands out.

    Reply

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